AI+ Marketing™
Unlock Marketing Potential: Employ Advanced AI Technologies
This course provides a practical introduction to AI-powered marketing, covering predictive analytics, customer journey mapping, and marketing automation. Learners gain hands-on experience developing data-backed, personalized strategies that enhance engagement and drive results. The program also explores future-focused AI tools, including chatbots, AI-generated content, and trend forecasting, equipping participants to stay ahead of industry shifts. Finally, learners build skills to boost lead generation, improve customer retention, and drive innovation for measurable marketing impact.
Enrollment Fee:
MUR 6,045
What You'll Learn
- Course Introduction
1.1 Understanding AI and Its Core Components
1.2 Historical Context and Evolution of AI in Marketing
1.3 AI Technologies Transforming Marketing
1.4 Applications of AI in Marketing
2.1 Introduction to AI in Content Marketing
2.2 Personalization Through AI
2.3 Implementing AI in Your Content Strategy
3.1 AI Integration in Social Media Marketing
3.2 Leveraging AI for Email Marketing Success
4.1 Introduction to AI-powered Analytics
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Campaign Effectiveness
5.1 Ethical AI Use in Marketing
5.2 Regulatory Compliance and Standards
5.3 Implementing Ethical AI Marketing Practices
6.1 Strategic Planning with AI
6.2 Implementation of AI in Marketing Strategies
6.3 Creating a Scalable AI Marketing Plan
7.1 Integrating AI in Multichannel Strategies
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
7.3 Future Trends in AI and Multichannel Marketing
1. Understanding AI Agents
2. Case Studies
3. Hands-On Practice with AI Agents
Prerequisites
- Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
- Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools.
- Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
- Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.
Exam Details
Duration:
90 minutes
Passing Score:
70% (35/50)
Format:
50 multiple-choice/multiple-response questions
Delivery Method:
Online via proctored exam platform (flexible scheduling)
Unlock Self-Paced Online Learning
- Unlock Self-Paced Online Learning
- Access learning anytime, anywhere, with built-in quizzes to measure progress.
- Enrollment Fee: MUR 6,045